The Longview Invitational will be held this weekend at the local Longview golf course.
Time for a new motto at the Longview golf course: Live and let drive. As in golf balls and luxury sports cars.
Members of the Club at Longview will lose a few playing days next month when the Chiquita Classic relocates from Cincinnati, following the lead of its title sponsor, so developer Mel Graham conjured a memorable make-good. This weekend, the club hosts its first Longview Invitational for members, with a $250,000 Aston Martin going to anyone who sinks a hole-in-one on the 175-yard, par-3 10th hole.
?We?re giving away 007?s car,? Graham says, alluding to James Bond?s preferred transportation mode. ?We were scratching our heads, ?What can we do that would be really cool???
Graham says the member field will be capped at 80 players and the hole-in-one contest will run through Labor Day weekend. Longview is the area?s only Jack Nicklaus signature-design golf course, the centerpiece of a 1,000-acre gated community. The golf course opened in 2003.
The Chiquita Classic, part of the Nationwide Tour, the golf world's equivalent of Triple-A baseball, runs Sept. 24-30 at Longview.
Erik Spanberg covers government, sports business, hospitality and airlines for the Charlotte Business Journal.
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