How To Make Sure Your Website Can Be Found Online | Business ...

You?ve spent a lot of money and perhaps a lot of blood, sweat and tears getting your website installed and launched. ?If keywords, search engine optimization (SEO) and web analytics leave your head spinning, don?t worry. ?Business Direct Marketing?is pleased to provide a few tips in ?plain English? to help to get you found online and to assure online marketing success.

There are many things you can do to ensure that your website is visible on the Web, but here are a few fundamental elements it should have to guarantee it:

• Have plenty of good, keyword-rich content. This does not mean to stuff your pages with a medley of keywords that have nothing to do with each other. Instead, offer a few hundred words a page talking about your business, products, services, customer satisfaction guarantee, team, history ? use your imagination. If you?re a typewriter repair shop, use those words in your content in a logical manner and consider adding your location. Just make sure that the content is in complete sentences since search engines will downgrade your site?s rankings if they think you?re ?gaming? the system.

• Use the ?right? keywords. HVAC alone is not a good keyword ? there are millions of websites that use it. ?If your site is new or relatively unknown, you will stand very little chance of competing for it with the bigger companies who have been using it for years. HVAC North Texas or air conditioning repair Portland Oregon, however, aren?t as popular and are better targeted. Think about how your potential customers might search for you on the web and use the right, targeted keywords.

• Use professional-quality images and add alt-text to them. Search engines don?t read images ? rather, they read text only. However, that does not mean that you should avoid graphics altogether. Search engines love images if they have alt-text attached to them, i.e., text that describes the image. If you have an image of an HVAC technician working on an outside unit, add the alt-text HVAC technician in Cleveland, OH, working on an outside unit. It also adds visual appeal to your site to entice visitors to stick around. Remember that you?re not just trying to be visible to search engines but to ordinary people as well.

• Make sure you are listed on Google Places (now Google+ Local) and in other directories that matter.?Appearing in Google Places is one of the best ways to get on the first page of Google when someone in?your area searches for your services. Since 73% of online activity is related to local content and the top 5 spots on Google Places get 50% of the business, getting listed on Google Places can really help you to get found online. ?Business Direct Marketing can help you to properly set up your spot on Google Places and give you tips on how to move even higher in the rankings ? like offering?coupons or posting videos.

Want to learn more about how you can make sure your website is found online? Check out the brochure that we have recently written about this topic.

Like this:

Be the first to like this.

the walking dead season 2 finale born free walking dead finale nascar bristol narwhal st louis university mario manningham